A good website design plays a significant role when we are talking about the credibility of your business. Working on one, every detail matters. More importantly, you should pay attention to UX and UI, understand how they work together and what makes one different from another. When used in tandem, UX and UI let you achieve impressive results and make your business reach the goals you have set.
So how does everything work? How to make UX and UI help you drive your business goals? Let’s see and understand the meaning of these two acronyms first of all.
- User Experience (UX) mainly refers to understanding the user’s interaction with products and services shared on the pages of your site. It includes the design, navigation, usability, and impression people have after browsing through your content. It mainly refers to creating a user-centric design that drives your customers and takes them through the entire journey on your site.
- User Interface (UI) relates to the places where a user and the computer program meet on your website. It includes the menus and commands that let people ‘communicate’ with the program to get to the right destination points.
When wisely used on a website, UX and UI let you build an amazing web resource. The two are complementary aspects of web design, with one being incomplete without the other.
At the same time, it’s important to understand their differences. While UX is more data-driven and refers to the way a user feels on your website while navigating your data, UI is more about making the design of your site more enjoyable. If UX is more of a feeling that promises seamlessness, responsiveness, and the overall premise of the website, UI comprises elements, tools, and technical tidbits directly associated with the design process.